What are the four functional theories of attitude?
The theory suggests that attitudes perform four basic functions. The functions are utilitarian function of attitudes, knowledge function of attitudes, value-expressive function, and ego-defensive function.
Daniel Katz proposed a functionalist theory of attitudes. He takes the view that attitudes are determined by the functions they serve for us. People hold given attitudes because these attitudes help them achieve their basic goals. Katz distinguishes four types of psychological functions that attitudes meet.
Attitudes have four important functions: 1) knowledge function, 2) ego defensive function, 3) value expressive function, and 4) adjustment function.
Attitude theory is a branch of social psychology that studies how people evaluate. An attitude can be defined as an individual's tendency to evaluate an object as positive or negative.
There are four theories that are most often used to describe attitude formation: the social-judgement theory, consistency theory, self-perception theory, and functional theory.
- Nominal Scale. This is a very simple scale. ...
- Ordinal Scale. Ordinal scales are the simplest attitude measuring scale used in Marketing Research. ...
- Interval Scale. ...
- Ratio Scale.
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160 Examples of Attitudes.
History. The origins of functionalism are traced back to William James, the renowned American psychologist of the late 19th century.
In psychology and sociology, the Thurstone scale was the first formal technique to measure an attitude. It was developed by Louis Leon Thurstone in 1928, as a means of measuring attitudes towards religion.
- Affective Cognitive consistency: The degree of consistency between the affective and cognitive components influences the attitude—behavior relationship. ...
- Strength: Attitudes based on direct experience with the object may be held with greater certainty.
Is the functional form of attitude?
Functional attitude theory (FAT) suggests that beliefs and attitudes are influential to various psychological functions. Attitudes can be influential on many processes such as being utilitarian (useful), social, relating to values, or a reduction of cognitive dissonance.
Attitude is important because it can influence your ability to move through the world. For instance, maintaining a positive attitude can help you achieve measurable success in your personal and professional life.

Read this article to learn about the theories of Attitude are : 1. Cognitive-Consistency Theories 2. Functional Theories 3. Social Judgment Theories!
- Cognitive-The cognitive component refers to a person's knowledge or belief about something. ...
- Affective-The affective component refers to a person's emotional response to something. ...
- Conative-The conative component refers to actions taken.
attitude noun (OPINION)
a feeling or opinion about something or someone, or a way of behaving that is caused by this: It's often very difficult to change people's attitudes. [ + that ] She takes the attitude that children should be allowed to learn at their own pace.
There is no single dominant theory on attitude formation. Rather, there are three theories that are used most often to describe attitude formation: functionalism, learning, and cognitive dissonance theories.
Characteristics of Attitude are; Attitudes are the complex combination of things we call personality, beliefs, values, behaviors, and motivations. It can fall anywhere along a continuum from very favorable to very unfavorable. All people, irrespective of their status or intelligence, hold attitudes.
“The Five Hazardous Attitudes” are the source of most on-the-job incidents during elevated construction. These attitudes, Anti-Authority, Impulsivity, Invulnerability, Macho, & Resignation, often lead to poor judgment and risk assessment.
Psychology has since standardized methods for measuring attitudes, namely the Thurstone and Likert attitude scales [9, 10, 25]. Psychologists typically measure the degree to which one has a positive versus a negative evaluation of the behavior using a set of bipolar semantic differential scales [8, 24,25,26].
The most widely used attitude scale is the Likert Scale, which uses five levels of agreement/disagreement.
What are attitudes based on?
Although most attitudes are determined by affect, behavior, and cognition, there is nevertheless variability in this regard across people and across attitudes. Some attitudes are more likely to be based on feelings, some are more likely to be based on behaviors, and some are more likely to be based on beliefs.
Attitudes can positively or negatively affect a person's behavior. A person may not always be aware of his or her attitude or the effect it is having on behavior. A person who has positive attitudes towards work and co-workers (such as contentment, friendliness, etc.) can positively influence those around them.
Attitude formation occurs through either direct experience or the persuasion of others or the media. Attitudes have three foundations: affect or emotion, behavior, and cognitions.
Functionalists sought to explain mental processes in a more systematic and accurate manner. Rather than focusing on the elements of consciousness, functionalists focused on the purpose of consciousness and behavior. Functionalism also emphasized individual differences, which had a profound impact on education.
Functionalism is basic to Durkheim's sociology. Like other functionalists, he focused on the problem of order and the positive effects of social institutions, explaining their existence in terms of their functionally necessary contributions.